Blockchain Platform Profila Rebuilds Belief Between Individuals and Manufacturers

Individuals shall be rewarded for sharing their private knowledge, and types will get a brand new channel to achieve their audiences instantly. The startup introduced a token sale that begins in March 2022, with helpful referral rewards.

The crew behind Profila just lately introduced their answer aiming to cease the misuse of non-public knowledge on-line. The purpose is to deliver again belief into the relationships between folks and types.

The crypto startup has designed a new-era knowledge, buyer engagement and digital advertising and marketing platform that empowers customers to study privateness, train their privateness rights and get compensated for sharing their knowledge with manufacturers. In flip, manufacturers will obtain extra correct suggestions and direct insights from every particular person. This can allow them to supply every buyer with a extra personalised and private expertise.

Profila gives customers full management over their private knowledge, and compensation for sharing it with manufacturers by way of the Profila app. Customers obtain gives tailor-made to their wants and preferences, remaining nameless whereas seeing related adverts from manufacturers. If a Profila person accepts to see paid content material, they’ll obtain 50% of the advert value paid by the model.

Via a web-based dashboard, manufacturers can entry evergreen private knowledge which Profila customers present instantly. Additionally, by asking customers precisely which content material they wish to obtain from the model and the way they need the communication to appear like, entrepreneurs can have interaction in extremely personalised advertising and marketing practices that lead to a greater ROI.

Profila is constructed on Cardano, a proof-of-stake blockchain platform based on peer-reviewed analysis and developed by way of evidence-based strategies. To deploy their platform and incentivize customers to make use of it, Profila has created 500.000,000 Zero-Information Tokens (symbolized as ZKT, nicknamed “Zeke”). These tokens shall be supplied to the general public by way of an Preliminary Coin Providing (ICO) in addition to a number of Cardano-focused launchpads (IDO), with the general public spherical beginning on the finish of March 2022.

Profila is on the point of launch its ZKT referral program with helpful rewards. Customers who refer others to take part within the ZKT token sale and join with a novel referral code will get compensated with:

100 ZKT for five new folks referred250 ZKT for 10 new folks referred600 ZKT for 20 new folks referred (at a price of 0.15 EUR per ZKT) + distinctive invite to the Profila App200.000 ZKT valued at 30.000 EUR for 100+ folks referred (the overall quantity shall be equally divided over 1 or extra customers)

Extra details about the beginning of the referral program shall be introduced quickly. They’re inviting everybody to subscribe to the publication by way of their web site and comply with their social media channels to get notified as quickly because it’s launched.

Profila has already acquired funding from Innosuisse, the Swiss Innovation Company for its privacy-preserving expertise and associated analysis, and from the Cardano neighborhood for 4 growth tasks by way of Undertaking Catalyst Fund 5 and Fund 6, integrating sensible contracts, NFTs, and Atala Prism decentralized ID into the Profila platform. A proposal to combine ZKT into these ongoing Cardano blockchain integrations is at the moment being voted on underneath Undertaking Catalyst Fund 7.

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